Our Story, Shaken & Stirred

Peak Beverage didn’t start with venture capital or a slick PowerPoint deck—it began with a bar rag, a notebook full of half-crazy business ideas, and exactly $3,000 in cash.

Back in 2012, our founder Andy Klosterman was working the bar scene in San Diego, having clawed his way from dishwasher to bar manager while obsessively sketching business plans between shifts. One late night, he scribbled a simple question: Why is the bar treated like a cost-center when it’s the pulse of every party?

That question wouldn’t let go. So Andy loaded a rented U-Haul, talked a few equally fearless friends into joining him, and drove to Denver, Colorado—America’s mile-high playground—to prove that a bar could be more than a line item. The first “office” was a garage filled with mismatched glassware and a single folding table. The first sales calls were literal door-knocks on wedding planners and venue managers, promising a worry-free bar that guests would actually remember and tell their friends about.

Over the years, we’ve learned a few things behind the bar.

• The best guest experiences don’t come from complicated menus, but from intentional choices. That simplicity—done right—is the secret to memorable service.
• We’ve seen how a small design decision can shift the energy of a room. That moving a signature drink just slightly on a menu can drive engagement. That people don’t just drink with their tastebuds—they drink with their eyes, their phones, and their stories.
• And we’ve realized that a bar isn’t just a place to pour drinks. It’s a place to create connection, amplify a brand, and elevate an event from expected to unforgettable.

We baked every insight into our playbook—tweaking menus, coding inventory spreadsheets, and teaching bartenders to greet each guest like a regular and live the sponsor/host’s brand. We even created our own bartender school. Word spread. By the time 2023 rolled in, our “garage startup” had scaled past the Rocky Mountains, and the same guest-first, data-smart ethos that powered intimate weddings now fuels stadium concessions, corporate events, on-premise revitalizations, and festival pop-ups.

Today Peak Beverage operates nationwide, still driven by three simple pillars—Craft, Consistency, Operational Excellence—and one unchanging mission: elevate every event, one perfectly poured drink at a time. The bar is no longer just a cost; it’s the heartbeat of the experience. And we’ll keep listening, learning, and raising the bar—literally—wherever the next party takes us. Peak Beverage: Crafted Pours, Anywhere The Crowd Roars.